Former film producer, screenwriter and half of the creative force behind the amazing L.A. based womenswear brand Co Collection, Justin Kern is certainly a man with many talents. His collections are full of stunning classic pieces and are always presented alongside narrative film. Justin blurs the boundaries between fashion and fiction. We caught up with him to chat about the story so far, what’s next and what he sees for the future of fashion film…
— We know you’ve been friends with Mario for a while, how did you both meet?
I first met Mario in 2004 when he cast me in a Burberry campaign – but we became friends after we crossed paths in L.A. and realised we were neighbours! We just started doing fun little collaborations when he was in town. I’d bring him to the studios of artists or musicians I knew in L.A. and he’d photograph them or I’d film their conversations. In some ways I was his guide in L.A., but he would often take me to something amazing in my own city I’d never heard of. We both value that kind of curiosity and have remained close friends for over 10 years now!
— Incredible. 10 years is a long time. So you went from modelling to exploring film and then fashion with your own line now?
Exactly. I was inspired from spending time on sets with people like Mario. I loved watching all the elements of a shoot come together. I became really interested in branding. My partner, Stephanie Danan and I started our luxury womenswear brand, Co, in our living room, so it’s been an exciting 5 years to see it grow to the point where it’s now carried in places like Bergdorf Goodman and Net-a-Porter. There’s no way I could have built Co without her. There’s a trust and understanding of our vision that feels like telepathy. It’s incredibly gratifying to create something with the person you love.